I just found out from a Mitsubishi dealer today that there is a $5000 factory bonus on all 2005-plated 380's!

Didn't the Mitsubishi Australia CEO just pledge last month never to discount their cars? Then they released the 380 Limited Edition for $29,990+ORC, which is already a $5000 discount + more options added, over the RRP of a base 380.

Now it seems that all their '05 models have received the same $5000 price chop.
For example, a brand new 380 LS (RRP $43,800 drive-away, is now $38,800)

How does this translate to resale values, which I'm sure Mitsubishi is trying to improve with the 380 range. Wasn't that one reason why they ditched the "Magna" nameplate too?

As a former owner of 2 KS's, and a current owner of a KH, I must say that the 380 continues the trend of quiet, smooth and elegant family cars, but unfortunately some of Mitsubishi Australia's marketing strategies are just plain strange!

Did anybody realise that during the Magna runout late last year, dealers were sticking "SOLARA" stickers, adding alloys and spoiler to ES's? Thus meaning that there are the "genuine" factory-released TL Solaras which have 16-inch ten-spoke alloys, a spoiler, and a few upmarket bits inside.......on the other hand you have the "dealer-fitted" Solara pack which has only 15-inch alloys, spoiler, and no added extras inside, because the car was originally an ES! I think some still have the ES badge sitting under the newly added Solara sticker. Strange.